With the growing consumption of videos around the world, the voice over industry has witnessed a massive growth in the past couple of years. According to Peter Salzano, a professional voice over artist, a human voice conveys a much better message to the people as compared to a synthetic voice.
From the voice of Google, to radio voice overs, to commercials, voice acting is everywhere. As the technology is advancing and reaching new heights, the demand for voice talent is increasing day by day which is a clear indication that the future is bright for the voice over industry.
Future Trends in Voice-Over Industry
Growth of Virtual Reality Content
In this tech-savvy era, VR content is slowly but surely shifting towards a narrative style of story telling that involves multiple speakers. According to YouVisit, approximately 75% of the Forbes world’s most valuable brands have integrated VR into their marketing strategies for promoting their business. This shift has also increased the need for professional voice over artists who can properly dub and handle the audio needed to create a 360 degree video in an efficient manner.
Shift Towards Localized Content
Localization is one of the most significant factors that is affecting the voice-over industry to a greater extent. In order to promote their business in multiple countries, various companies use translators to convert the original content into the language that is used in the target area. But again as stated by Peter Salzano in the above written paragraph, human voice conveys a clearer message than a synthetic voice. Taking this fact into account, companies are nowadays hiring the voice over artists to promote their business in a much impactful way.
Artificial Intelligence advancement
Numerous people have a misconception that AI is a threat for the voice-over industry. But that’s not the reality. Advancement of AI has offered various opportunities for the newbies voice over artists for the past few years. There’s no doubt that this advancement has opened the gates of opportunities for various voice-over artists, but it is also a fact that AI usage can’t replicate the emotions and feelings of a human voice properly. Therefore, the popularity of the voice-over actors is expected to escalate in the coming future.
To conclude, the world is going to experience many more developments in the voice over industry in the future. If you have a dream of becoming a professional voice over artist and want to know more about the voice-over industry, then following Peter Salzano’s blogs could turn out be a viable option for you.